Pottery Barn Dorm set out to engage a new generation of college students while addressing the challenges of small-space living. Leading the creative vision for the “College, Here We Go!” campaign, I helped craft an inspiring, solution-driven narrative that empowered students to personalize their dorm spaces while providing parents with stylish, functional essentials. From supersoft bedding to small-space hacks, every detail was designed to blend style with practicality, ensuring a seamless brand experience across catalogs, social media, and in-store displays. The result? Stronger brand engagement, increased sales, and a solidified position as the go-to destination for dorm living.
