As a creative leader,

I specialize in brand turnarounds and growth through strategic storytelling and data-driven creativity. I craft compelling narratives that revitalize brand identity and reconnect with audiences. By leveraging multi-channel campaigns and cross-functional collaboration, I transform creative vision into measurable success, turning challenges into opportunities and creative potential into brand momentum.

Crafting Stories that Drive Brand Evolution

As a forward-thinking brand storyteller, content creator, and team leader, I bring expertise in digital-first creation, driving brand awareness, customer engagement, and product conversion. I specialize in building omni-channel retail experiences that generate results and propel brand evolution.

I believe in challenging the status quo while fostering a creative, collaborative environment. By building strong relationships with business partners and empowering my team, I transform ideas into impactful narratives.

When I’m not building brands, you’ll find me hiking, biking, skiing, or capturing moments through photography. My love of travel and new experiences fuels my creativity and inspires my storytelling.

Let’s bring your brand’s story to life.

BUSINESS IMPACT

  • $75M+ revenue | 30% YoY growth | $10M+ campaigns | 20%+ engagement boost

  • Led 30% growth, generating $50M+ revenue

  • Directed $10M+ campaigns, increasing engagement 20%+

  • Launched brands, driving $75M+ revenue

  • Built & led teams of 30+ creatives

  • Managed high-volume campaigns, on time & on budget

                Case Studies                 

  • Magazine cover titled 'RH Outdoor' featuring a modern outdoor living space with wooden beams and a reflective pool at sunset.

    RH Outdoor Catalog: Tradition Meets Innovation

    Redefining Luxury & Driving Engagement Through CGI and Photography
    Blending cutting-edge technology with timeless elegance, RH Outdoor set a new industry standard in luxury storytelling.

    Explore the RH Outdoor Vision ➔
  • A newborn baby wrapped in a white blanket with black peace symbols, lying on a quilted white bed, surrounded by several knitted stuffed animals resembling bears, cats, and other animals in various colors and patterns.

    Modern Baby Launch: From Concept to Creation

    Driving 30% Brand Growth Through Strategic Creativity
    A visionary brand launch that transformed market opportunity into measurable success—revitalizing stagnant categories and attracting a new generation of customers.

    See How We Launched Modern Baby ➔
  • People sitting and talking inside a beige canvas bohemian-style tent with decorative lanterns, blankets, and rugs, in a desert setting with mountains in the background, during sunset.

    Get Out & Get Unplugged: Inspiring Real Connections

    A Seasonal Campaign Driving 15% Growth
    Multi-Channel Storytelling and Iconic Locations Drive Engagement by Encouraging Digital Detox and Meaningful Experiences

    See the Power of Unplugging ➔
  • Two girls loading suitcases and luggage onto carts outside a building with a patterned white brick wall and an orange door. One girl is wearing a white dress, and the other is wearing a striped shirt. There is a swan-shaped pool float among the luggage.

    Pottery Barn Teen x Emily & Meritt: Palm Springs Style

    Strategic Collaborations Boosted Sales by 15–25%
    Whimsical sophistication met luxurious travel in a campaign designed to captivate fashion-forward teens and elevate the Pottery Barn Teen brand.

    Step Into Palm Springs Style ➔
  • Multiple white stormtrooper helmets hanging from black cords, against a bright background.

    Star Wars Collaboration: Building Worlds, Not Just Rooms

    Over Double-Digit Growth Through Cinematic Storytelling
    Blending cinematic storytelling with multi-channel marketing, this collaboration transported fans to a galaxy far, far away—igniting both nostalgia and imagination.

    Enter a Galaxy Far, Far Away ➔
  • Group of people enjoying a snow day on a clear, sunny day, with snow falling and a blue sky, some throwing snow and others standing or sitting near a snow-covered chair.

    To the Snow Campaign: Seasonal Success in Every Channel

    Boosting Holiday Engagement With a Cohesive Brand Experience
    By combining seasonal magic with strategic execution, this campaign maximized holiday engagement and sales across every customer touchpoint.

    Experience the Magic of Winter ➔

                 Experience                 

Black and white LEGO logo with bold, stylized text.
Black background with white text: 'LUCAS Arts' vertically and horizontally aligned.
Handwritten text reading 'Emily + Merit' with a black marker on a white background.
Logo for 'Fantastic Beasts' film franchise.
The logo of the TV show 'The Simpsons' in black and white, with stylized hand-drawn text.
The word 'Ettalee' written in black, handwritten-style font.
Black and white illustration of a dog sitting on its hind legs, facing front, with a cartoonish style.
The word "GIRLFRIEND" written in large, stylized black and white letters.
Black background with the Sony logo featuring a stylized black and white concentric circle design resembling a lollipop, with the word SONY at the bottom.
Lululemon Athletica logo with black circular emblem and text
Black and white logo with the initials 'RH' in large serif font.
Black and white logo of the NFL featuring a shield with a football and stars above the large letters 'NFL'.
Text that reads 'pottery barn kids'.
Black text that reads 'Burt O G' on a white background.
Black handwritten text saying 'Kết Hơm' on a white background.
The Liberty London logo featuring a coat of arms with a lion, a castle, and a fleur-de-lis, and the word 'LIBERTY' with 'LONDON' beneath it.
Black and white logo with wavy horizontal lines resembling stripes and partially visible text.
Black and white Dell logo inside a circular border.
Salomon logo in black and white with stylized letter S above the word Salomon.
Black and white PlayStation logo featuring a stylized 'P' and 'S' with shadow effects, and the word 'PlayStation' below.
BossLogic Marvel logo poster with iconic Marvel superhero silhouettes and Marvel branding at the top.
Text that reads 'Garnet Hill'
Star Wars logo in bold black text on a white background.
Signature that reads Monique Lhuillier in cursive font.
Black text spelling 'Hate Printers' in a Gothic font style with jagged edges.
Black-and-white sketch of a person with glasses, smiling
Black logo with the word "Element" and symbols for wind, water, fire, earth underneath, and a circular geometric symbol to the left.
Black and white Marvel logo with bold, capitalized letters.
close-up of a person holding a open box with an orange and yellow patterned coconut shell, a white tube, a pink spoon, and a small jar inside
Black Panther movie logo with Marvel Studios branding.
Logo of Tempur-Pedic featuring a side silhouette of a reclining woman above the company name.
Pottery Barn Teen logo on a black background
Roxy logo featuring a heart-shaped design resembling a butterfly or angel's wings
Signature of Lilly Pulitzer in cursive handwriting.
Text displaying the name Rachel Zoe in bold, uppercase letters on a white background.
Black and white illustration of a baseball player with a bat, with the words 'A Game of Baseball' underneath.
Harvard Business Review logo with a shield emblem and the text 'Harvard Business Review'
Black and white logo of Wrangler Brand featuring a horse silhouette and bold text.
Earthwatch Institute logo featuring a globe and compass design
The logo for 'Finding Nemo' with bold black text and a fish symbol integrated into the design.
Text that reads 'west elm' on a black background.
Logo for Guntzy Gypsie, featuring a vintage car and decorative elements, with text indicating it is American Made, chalk and clay paint.
Text reading 'ANNA SUI' in black capital letters
Text reading 'LILY ASH WELL' in handwritten style.
Black and white NHL logo featuring a shield with a diagonal banner containing the letters 'NHL'.
Silhouette of a young child looking at their hand, with the logo and text for St. Jude Children's Research Hospital and the slogan "Finding cures. Saving children."
A black and white outline of Hello Kitty's face with her signature bow on her left ear, and the words 'Hello Kitty' written below in gray text.
Graffiti style text spelling 'PAC-MAN' in black, gray, and white colors.
NBA logo with silhouette of a basketball player holding a ball, large 'NBA' text
Sign with white text on black background reading "Pottery Barn" and "dorm."
A man with sunglasses and gray hair pointing towards the camera. He's outside with trees and a blue sky in the background, and there is a table with food in the foreground.
Two men with bicycles standing outdoors on a hill with mountains and a partly cloudy sky in the background.
A person dressed in winter clothing, including a black jacket, gray pants, gloves, and snow boots, is in a squat position in the snow, with their body bent forward and one arm extended outward pointing. The individual is wearing ski goggles and a black beanie. The background shows cloudy sky and snowy terrain.
A man with a gray beard wearing a black baseball cap and gray jacket sitting on a rocky beach near the ocean, with trees on a hillside in the background and the setting sun shining through the trees.
A man and a woman smiling for a selfie outdoors in a park-like setting with trees and a bridge in the background, black and white photo with sunlight glare.
A happily smiling couple with hiking gear standing on a rocky trail in a forested area, next to a wooden sign that reads 'Isolation Wilderness Permit Required Lake Tahoe Pass'.
A person wearing a helmet, yellow and gray jacket, and dark pants skiing down a snow-covered slope in a forested area. Tall, snow-laden trees surround the scene, with ski tracks visible in the snow.
Close-up of a smiling man and woman wearing sunglasses outdoors near the Sierra Avalanche Center, with a large granite mountain in the background and partly cloudy sky.
Person wearing cycling gear, helmet, and sunglasses taking a selfie on a scenic rural road with hills and vineyards in the background.
A man in black hiking gear stands on a dirt trail in a hilly landscape with green and brown hills, trees, and a cloudy sky in the background.