Leading the “To the Snow” campaign for Pottery Barn Teen, I ensured a seamless brand experience across site, catalogs, email, in-store visuals, and social media. By aligning cross-functional teams and maintaining cohesive messaging, we crafted an immersive narrative that evoked winter’s magic while strategically driving seasonal sales. The result? Double-digit growth in key categories, increased engagement, and a campaign that reinforced Pottery Barn Teen as leaders in holiday storytelling and design.
