A New Perspective:
Embrace Your Unique Story

Challenge:

Pottery Barn Teen faced slumping sales and stagnant product categories, struggling to engage customers with creative that had become predictable and repetitive. The challenge was to reinvent the brand’s seasonal narrative and reinvigorate underperforming categories to drive growth and reconnect with customers.

Solution:

Leading the fall campaign, I partnered with the merchandising team to re-merchandise stagnant categories, breaking away from traditional displays and storytelling. We took a fresh approach by placing products in unexpected settings, culminating in a glass house built in the middle of the forest. This immersive, visually stunning environment showcased products in a new light, inspiring customers and creating an emotional connection. By reinventing the brand narrative and breaking from routine creative, we delivered a compelling and memorable experience.

Impact:

The campaign led to a 20% lift in category sales year-over-year and achieved an immediate sales turnaround. It redefined the seasonal brand experience, driving customer engagement and reestablishing Pottery Barn as an innovative leader in home design. This strategic reinvention not only reversed declining sales but also set a new standard for future campaigns.