Junk Gypsies Collaboration:
Crafting a Free-Spirited Brand Experience

Pottery Barn set out to expand its appeal to a younger, more adventurous audience while maintaining its signature style. Leading the creative vision for the Pottery Barn x Junk Gypsies collaboration, I helped shape a collection that seamlessly blended bold, eclectic design with Pottery Barn’s aesthetic. Every detail was crafted to capture the free-spirited essence of Junk Gypsies while remaining true to Pottery Barn’s brand identity. The result? A fresh, adventurous energy that resonated with a younger audience, strengthened brand affinity, and expanded Pottery Barn’s market reach—reinforcing its position as a leader in stylish, versatile home decor.