Star Wars Collaboration:
Building Worlds, Not Just Rooms

Leading the Star Wars x Pottery Barn Kids and Teen collaboration, I developed an immersive brand experience that seamlessly merged fantasy with reality. From cinematic set designs to strategic marketing, every detail was crafted to resonate across generations—capturing the timeless magic of Star Wars while appealing to modern families. The result? Over double-digit engagement growth, record-breaking performance, and a campaign that reinforced Pottery Barn Kids and Teen as a leader in imaginative design.