Harry Potter Collaboration:
From Concept to Creation

Challenge:

Pottery Barn Teen and Kids sought to appeal to a new customer base while leveraging the popularity of the Wizarding World. The challenge was to craft a collaboration that captured the enchantment of Harry Potter while resonating with modern families and maintaining brand integrity.

Solution:

I led the creative vision for the Harry Potter Collaboration, crafting enchanting content for both launch and subsequent collections across Teen and Kids brands. Collaborating closely with Warner Brothers, I ensured every detail—from concept to creation—was meticulously designed to capture the magic of the Wizarding World while staying relevant to today’s families. The creative direction balanced nostalgia with modern design aesthetics, appealing to both new and existing customers.

Impact:

The Harry Potter Collaboration not only captured the imagination of new customers but also became the top-producing collaboration for Pottery Barn Teen and Kids brands. It successfully expanded brand reach, driving significant engagement and solidifying Pottery Barn’s position as a leader in innovative, family-oriented design.