Pottery Barn Kids set out to develop a fresh, vibrant brand identity that resonated with modern families while standing out in a competitive market. Partnering with cross-functional teams, the brand was thoughtfully crafted to be both contemporary and relatable—from catalog design to marketing assets, every element was strategically developed to engage a new generation of parents. The result? A 30% year-over-year category lift, increased engagement, and an expanded market reach, solidifying Pottery Barn Kids as a leader in modern children’s design.
