Launch of Modern Baby

Pottery Barn Kids identified an opportunity to engage modern parents while breathing new life into underperforming categories. Leading the Modern Baby launch, I partnered with merchandising and product teams to build a fresh, compelling brand identity—from visual storytelling to digital and in-store experiences. By aligning creativity with strategic execution, we successfully expanded the brand’s reach, attracting a new customer base while re-engaging existing ones, ultimately driving 30% growth and solidifying Modern Baby as a standout category.