Pottery Barn Teen x Emily & Meritt:
Palm Springs Style

As the creative lead for the Pottery Barn Teen x Emily & Meritt collaboration, I developed a vibrant, aspirational narrative inspired by Palm Springs’ sun-drenched aesthetic. By seamlessly merging product storytelling with lifestyle experiences, we crafted an immersive brand journey that resonated with teens’ desires for self-expression and wanderlust. The campaign’s whimsical-meets-luxury approach fueled significant engagement, driving 15–25% category growth and positioning Pottery Barn Teen as a leader in style-driven teen interiors.